Our dear friend Loni Weholt has been battling a rare type of cancer since July 2009. Loni is a producer based in San Francisco and her good spirit has touched many in our industry. On Friday night the San Francisco photography community came together to celebrate Loni. Our generous host, Erik Almas, opened his home creating an intimate setting for us to come together, enjoy fine wines, sample delectable cheeses and admire beautiful artwork. There was a silent auction of donated photographic prints that you could bid on and all funds went directly to Loni’s treatment and hospital bills. Please visit the “Give It Up For Loni” website created by her friends and family to learn more about the foundation. We are also very excited that we won an auction item! We are now the proud owners of a David Martinez print and so happy that we were able to support our friend. Don’t you just love this photo!

A photo booth was set up at the party with pen and paper to send messages to Loni. Here are just a few of the photos from the evening:

In case any of you are wondering what ‘Birdlove’ means… It comes from our other business called, BirdMan, Inc. We have been scouting Northern California locations for advertising photo shoots, videos and television spots for about 13 years now.
by Matt Reoch
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